Setup Free Behavioural Targeting on Your Site
All the big guys do behavioural targeting - so why don’t you? Too expensive? Too difficult? Pffft… Did you know you can set this up for free?
Introducing BT Buckets
BT Buckets is a new service that allows you to target content to visitors based on their previous behaviours on your site. Here’s how easy it is to segment (or place your visitors into a bucket):
Once that’s done, you can serve different content to people in that bucket:
- Want to target newcomers with a lightbox? Easy.
- Want to give commenters a bonus? Pretty easy.
- Want to serve a different page to RSS subscribers? Too easy!
Right now, they’re providing the service free of charge, but I don’t think it’s going to be free for much longer. Regardless, you can get it while it’s free, here:
I’m in the middle of giving it a burl on my sites, but will post some results once I’ve done it.
Great article.
It seems like a really simple way to vastly improve the effectiveness of your site. Dynamic content is something we are looking at doing in the near future to make every visitor count.
How do you recommend going about defining the behaviours? Is there anywhere you would recommend starting from or what from your experience is important in terms of increasing conversions? Loyalty would obviously be a key one.
Attie
Since you can define any behaviour you want, that’s the trick.
You’re right, visitor loyalty IS a big one and it comes default in BTB. Some other examples which you may like to use are:
-If someone completes a contact form
-If someone arrives on your site through your RSS feed / adwords / a supplier / social media (just setup mine to target RSS subscribers)
-If someone visits a particular page multiple times
These would be excellent opportunities to provide a relevant call to action. (“Hi we noticed you’ve visited this page multiple times. Please enter your details here to request more information on this product.”)
You can also segment based on the ISP of visitors - imagine the possibilities for ISPs to target churners?
You could also target users based on geographic location - don’t service the states? Sell leads to a supplier in the US… etc.