Web analytics tools often only give you a limited understanding of your visitors. So when I recently ran a trial of Ethnio on my site to recruit people like you to interview, I was amazed with how much insight I gained.

What is Ethnio?

It’s a service that uses your website to recruit users for research purposes. Decide which visitors you want to target, prompt your users to participate in research for an incentive, screen out the ones you don’t want… and boom. You’ll be recruiting quality participants in next to no time.

Following is how I used it recently on Optimisation Beacon to conduct interviews. Read on for how I used Ethnio (and its features) in excruciating detail ;)… Read more →

Making marketing decisions based purely on whether you’ll THINK it’ll work will only get you so far (for several reasons), but most of all, I think Avinash Kaushik sums this up best:

“You and I are poor proxies for the customer. And just because you don’t like something… how should I put it so you’ll understand…. oh let’s try this…. you not liking something is not a statistically significant sample of data!” - From this post.

If that’s not a good reason to start making more data driven decisions - I don’t know what is…