If you’re in Brisbane, Australia on April 6th, I’d love to catch up - I’ll be speaking at Interactive Minds’ “Improving Website Conversion” event on April 6th.

Of course, I’ll be introducing people to the tools and how to run a successful conversion optimisation campaign on your site.

Here, I’ll be covering the following:

• The tools CRO specialists use to gather insights
• Why it’s so dangerous to avoid testing major changes
• A list of our most successful conversion optimisation tips I use at work
• My top 5 tips for running tests
• Some examples of tests

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Latest update: Added some instructions about how I’m blocking traffic from Slideshare from showing up in my reports.

Update: After tweeting about it a couple of times and posting my site on Digg and Hacker News, a representative from Slideshare contacted me (see comments under post) and my code has removed my code from their site - Luckily, I shouldn’t exceed the free quota for Analytics. Regardless I’m still feeling the aftermath through Google’s cache of their site.

Update: I found my Analytics code in this file - http://public.slidesharecdn.com/v3/scripts/combined.js

Hi Slideshare,

I had an interesting surprise as I checked my Analytics today - Visits had jumped up over 800,000% from the previous day. Read more →