Since conversion optimisation is a relatively under-developed field on the web (at least in Australia), I’m doing a little bit of research to try and find out what people generally think conversion optimisation is about. This should help me understand what level of posts I should be publishing.

Share Your Answers

Anyway, please copy and paste the questions into the comments below and let me know your thoughts:

1. What does conversion optimisation involve?
2. How do you measure success?
3. What is the appeal of conversion optimisation?

Thanks for Your Time…

What are people copying from your website and sharing with their friends? Can you get links from this? Introducing Tynt…

Tynt, is a new web service which aims to be the Analytics company for copy/paste on your site. You can track what is copied (words, images), where on your site it was copied from and even help you to get links back from the content!

The Results

I’ve installed it on my blog here and with a few days of data, I’m starting to see what is getting copied: Read more →

All the big guys do behavioural targeting - so why don’t you? Too expensive? Too difficult? Pffft… Did you know you can set this up for free?

Introducing BT Buckets

BT Buckets is a new service that allows you to target content to visitors based on their previous behaviours on your site. Here’s how easy it is to segment (or place your visitors into a bucket): Read more →

I’ve always wanted to improve the profitability of my AdSense sites, but only until recently, have I been using Google Website Optimiser to find the most profitable ad placements. I encountered many errors, hopefully many of which I can help you to avoid.

My solution:

Read more →

Comments are really important to track, if you want to create a successful blog, for a number of reasons:

• Comments create community
• They add fresh, new content for search engines to crawl
• Comments give you feedback

Tracking comments in Google Analytics lets you see what drives people to comment on your blog. Read more →

When starting out with blogging it may be intimidating to use Google Analytics or where to begin. Anyway, here are 5 key tips I recommend focusing on, to write a succesful blog:

1. Setup goals & funnels

Goals will help you to track your progress, against blogging-specific metrics (assuming you want to earn a buck, rank higher or get more exposure)… Here’s how to set them up:

• Track clicks on your RSS subscribe button
• Track submissions on your contact form
• Track comments on your posts

Read more →

Subscribers mean extra readership - and quite often, extra revenue. Therefore, it makes sense to track them, so you can measure your progress relative to your effort. Here’s a simple way to track visitors who click on your RSS feed link on your page. Read more →

Assumptions can be dangerous, especially when making important decisions off assumptions. The more you make, the more convoluted and abstract the truth becomes. Here are a few you might like to become aware of: Read more →